Let's grow your brand.
E-commerce, Growth & CRM support for ambitious founder-led brands.
I am Gabriella, an ex-founder and CRM strategist specialising in e-commerce, Klaviyo, email marketing and customer growth.
I work alongside founders and small teams to spot opportunities, turn ideas into action and take the growth work off their plate.
Based in Lisbon · Working with brands internationally
Introduction
More than a marketer. An extra pair of hands.
I've been on both sides of the business.
I founded and ran my own fashion brand, DEEBA, before moving into CRM and growth strategy. So I understand what it's like when you're the founder, the marketer, the e-commerce manager, the customer service team and the person trying to work out what needs doing next.
Today, I work with ambitious consumer brands to bring structure, strategy and hands-on support to the growth side of the business.
I don't want to sit on the outside and simply tell you what to do.
I want to feel like part of the team.
“Think of me as your extra pair of hands on the growth side.”
What I do
What I can help with
CRM & Email
- Klaviyo strategy and management
- Email design
- Lifecycle & flow architecture
- Campaigns & launches
- Segmentation & personalisation
- Customer retention
- A/B testing & reporting
- Acquisition & list growth
E-commerce
- Shopify
- Customer service
- Customer journeys
- Conversion opportunities
- Product launches
- E-commerce strategy
- Merchandising
- Customer experience
Growth
- Growth strategy
- Customer acquisition
- Retention & repeat purchase
- Promotional strategy
- Giveaways & collaborations
- Competitor research
- Testing & optimisation
Founder support
- Taking projects off your plate
- Turning ideas into action
- Prioritising growth opportunities
- Managing freelancers/agencies
- Reporting & organisation
- Hands-on execution
Strategy when you need it. Hands-on execution when you don't have time for it.
Experience
I have built a brand. Now I help other founders grow theirs.
Brands I have worked for and with include:
"Our mailer list wasn't being utilised before Gabriella joined; she implemented campaign strategy and flow builds that had an immediate impact, lifting sales from that side of the business right away. She's easy to work with, and kept pace with us as a fast-moving business. It was a pleasure to work together."
Annie
Founder, Annie's Ibiza
About me
A founder's mindset, with a CRM brain.
I'm naturally curious about businesses.
I love understanding why people buy, what makes them come back, where a customer journey could be better and what small changes could make a meaningful difference.
I'm particularly drawn to independent brands with a strong point of view: fashion, beauty, wellness, lifestyle and creative consumer businesses.
I want to work with founders who are building something exciting and who want someone alongside them who will genuinely care about the business.
Not just someone who completes tasks.
Someone who spots the next opportunity.
Who I love working with
For founders who are building something exciting.
You might be at the stage where:
- The brand is growing, but you're still doing everything yourself
- You know your customer base could be worth more
- Your email/CRM needs more attention
- You have lots of ideas but not enough time to execute them
- You need someone commercially minded who can just get stuck in
- You are not ready for, or do not need, another full-time hire
That's where I come in.
Flexible freelance and fractional support, from focused projects through to ongoing partnership.
If you're building something exciting, I'm in.
I'm always interested in meeting founders who want to grow, experiment and make something brilliant.